golan heights winery
Sleek Trapezoid Wine
Travel Kit
// Ready to Enjoy – A distinctive wine case tailored for the young market //
The Golan winery aimed to introduce a new, youthful marketing line. The goal was to market a unique wine case tailored for enjoyable picnics, featuring a chilled bottle of light wine, an opener, and two plastic glasses. The target audience consists of spontaneous young couples who frequent refreshment points.
Our task was to create a distinctive solution that stood out among existing market cases. The objective was to attract attention, embody a youthful, attractive, and cool vibe, offer easy portability, prevent product breakage, and ensure simplicity in opening and usage.
Various solutions were presented, with the selected one surpassing others in terms of durability, unique shape, displaying all the product parts, and exceptional appearance even while being carried.
at:
Meytal-Pack Studio
date:
2020
